{"id":1856,"date":"2026-04-14T13:21:01","date_gmt":"2026-04-14T13:21:01","guid":{"rendered":"https:\/\/igel.ua\/?p=1856"},"modified":"2026-05-06T15:55:29","modified_gmt":"2026-05-06T15:55:29","slug":"test-novyna-1","status":"publish","type":"post","link":"https:\/\/igel.ua\/en\/test-novyna-1\/","title":{"rendered":"IGEL at Food&amp;NonFood Master 2026: a Ukrainian brand that surprises"},"content":{"rendered":"<p class=\"wp-block-paragraph\">IGEL was presented at one of the key industry events \u2014 <strong>Food&amp;NonFood Master &amp; Big Trade-Marketing Show 2026<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The focus is not just on the product.<br>And the approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speech by Vadim Didoruk, Director of Sales Department of PR Group<br>on the topic:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00ab&quot;TM IGEL \u2014 Made in Ukraine, Trusted in Europe&quot;\u00bb<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">became about real things:<br>How does a Ukrainian brand enter European markets?<br>and how this experience changes quality standards within the country.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the most interesting thing happened not on stage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the IGEL stand:<br>\u2014 tested formulas<br>\u2014 evaluated the aromas<br>\u2014 examined the packaging<br>\u2014 asked many questions<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And almost every conversation started the same way:<br><strong>\u201cIs this a Ukrainian brand?\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IGEL surprised.<br>Quality. Smells. Presentation. Because today Ukrainian product \u2014<br>this is no longer an \u201calternative\u201d.<br>This is a full-fledged competitor at the European level.<\/p>","protected":false},"excerpt":{"rendered":"<p>IGEL \u0431\u0443\u0432 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0439 \u043d\u0430 \u043e\u0434\u043d\u0456\u0439 \u0437 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0445 \u0433\u0430\u043b\u0443\u0437\u0435\u0432\u0438\u0445 \u043f\u043e\u0434\u0456\u0439 \u2014 Food&amp;NonFood Master &amp; Big Trade-Marketing Show 2026. \u0423 \u0446\u0435\u043d\u0442\u0440\u0456 \u0443\u0432\u0430\u0433\u0438 \u2014 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442.\u0410 \u043f\u0456\u0434\u0445\u0456\u0434. \u0412\u0438\u0441\u0442\u0443\u043f \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0430 \u0434\u0435\u043f\u0430\u0440\u0442\u0430\u043c\u0435\u043d\u0442\u0443 \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432 PR Group \u0412\u0430\u0434\u0438\u043c\u0430 \u0414\u0456\u0434\u043e\u0440\u0443\u043a\u0430\u043d\u0430 \u0442\u0435\u043c\u0443: \u00abTM IGEL \u2014 Made in Ukraine, Trusted in Europe\u00bb \u0441\u0442\u0430\u0432 \u043f\u0440\u043e \u0440\u0435\u0430\u043b\u044c\u043d\u0456 \u0440\u0435\u0447\u0456:\u044f\u043a \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439 \u0431\u0440\u0435\u043d\u0434 \u0432\u0438\u0445\u043e\u0434\u0438\u0442\u044c \u043d\u0430 \u0454\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u044c\u043a\u0456 \u0440\u0438\u043d\u043a\u0438\u0456 \u044f\u043a \u0446\u0435\u0439 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novyny"],"acf":[],"_links":{"self":[{"href":"https:\/\/igel.ua\/en\/wp-json\/wp\/v2\/posts\/1856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igel.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igel.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igel.ua\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/igel.ua\/en\/wp-json\/wp\/v2\/comments?post=1856"}],"version-history":[{"count":2,"href":"https:\/\/igel.ua\/en\/wp-json\/wp\/v2\/posts\/1856\/revisions"}],"predecessor-version":[{"id":2126,"href":"https:\/\/igel.ua\/en\/wp-json\/wp\/v2\/posts\/1856\/revisions\/2126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igel.ua\/en\/wp-json\/wp\/v2\/media\/2151"}],"wp:attachment":[{"href":"https:\/\/igel.ua\/en\/wp-json\/wp\/v2\/media?parent=1856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igel.ua\/en\/wp-json\/wp\/v2\/categories?post=1856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igel.ua\/en\/wp-json\/wp\/v2\/tags?post=1856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}