{"id":2149,"date":"2025-06-06T14:14:00","date_gmt":"2025-06-06T14:14:00","guid":{"rendered":"https:\/\/igel.ua\/?p=2149"},"modified":"2026-05-27T11:54:29","modified_gmt":"2026-05-27T11:54:29","slug":"igel-yak-narodyvsya-innovaczijnyj-brend","status":"publish","type":"post","link":"https:\/\/igel.ua\/en\/igel-yak-narodyvsya-innovaczijnyj-brend\/","title":{"rendered":"IGEL: How an innovative brand was born"},"content":{"rendered":"<p class=\"wp-block-paragraph\">IGEL is not a quick launch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It <strong>4 years of development<\/strong>.<br>Where every detail mattered.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first to appear were:<br>\u2014 Universal<br>\u2014 Color<br>\u2014 White<br>\u2014 Baby<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And they immediately set the standard.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>Formula<\/strong><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Developed in R&amp;D laboratories<br>with the participation of German specialists (<strong>BASF<\/strong>):<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 without aggressive components<br>\u2014 effective even at low temperatures<br>\u2014 removes difficult stains<br>\u2014 preserves fabrics and color<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>Fragrances<\/strong><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Created by a Swiss perfume house <strong>Givaudan<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 unique compositions<br>\u2014 without the \u201cmassmarket\u201d feeling<br>\u2014 the effect of expensive care<br>\u2014 resistance up to 180 days<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>Packaging<\/strong><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Developed with the participation of Japanese designers:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 ergonomic shape<br>\u2014 2-in-1 cup dispenser provides:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25ab\ufe0f precise dosage according to the level of contamination and load volume;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25ab\ufe0f effective assistance during washing, in particular down products, acting as a special &quot;ball&quot;;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25ab\ufe0f additional impact due to the ribbed surface, which contributes to better cleaning during the washing cycle.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>\u2014 protective seal (unique solution on the market)<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>Quality<\/strong><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 compliance with European standards<br>\u2014 laboratory tests<br>\u2014 presence in European markets<br>\u2014 sales in international chains (Lidl, Aldi, Practiker, Auchan, Metro, Penny, Kaufland, etc.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IGEL was created with one idea:<br><strong>to give the Ukrainian consumer a product of European level \u2014 without overpayment.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that&#039;s where the brand&#039;s story began.<\/p>","protected":false},"excerpt":{"rendered":"<p>IGEL \u2014 \u0446\u0435 \u043d\u0435 \u0448\u0432\u0438\u0434\u043a\u0438\u0439 \u0437\u0430\u043f\u0443\u0441\u043a. \u0426\u0435 4 \u0440\u043e\u043a\u0438 \u0440\u043e\u0437\u0440\u043e\u0431\u043a\u0438.\u0414\u0435 \u043a\u043e\u0436\u043d\u0430 \u0434\u0435\u0442\u0430\u043b\u044c \u043c\u0430\u043b\u0430 \u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f. \u041f\u0435\u0440\u0448\u0438\u043c\u0438 \u0437\u2019\u044f\u0432\u0438\u043b\u0438\u0441\u044c:\u2014 Universal\u2014 Color\u2014 White\u2014 Baby \u0406 \u043e\u0434\u0440\u0430\u0437\u0443 \u0437\u0430\u0434\u0430\u043b\u0438 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442. \u0424\u043e\u0440\u043c\u0443\u043b\u0430 \u0420\u043e\u0437\u0440\u043e\u0431\u043b\u0435\u043d\u0430 \u0443 R&amp;D \u043b\u0430\u0431\u043e\u0440\u0430\u0442\u043e\u0440\u0456\u044f\u0445\u0437\u0430 \u0443\u0447\u0430\u0441\u0442\u0456 \u043d\u0456\u043c\u0435\u0446\u044c\u043a\u0438\u0445 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0441\u0442\u0456\u0432 (BASF): \u2014 \u0431\u0435\u0437 \u0430\u0433\u0440\u0435\u0441\u0438\u0432\u043d\u0438\u0445 \u043a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442\u0456\u0432\u2014 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430 \u043d\u0430\u0432\u0456\u0442\u044c \u043f\u0440\u0438 \u043d\u0438\u0437\u044c\u043a\u0438\u0445 \u0442\u0435\u043c\u043f\u0435\u0440\u0430\u0442\u0443\u0440\u0430\u0445\u2014 \u0432\u0438\u0434\u0430\u043b\u044f\u0454 \u0441\u043a\u043b\u0430\u0434\u043d\u0456 \u043f\u043b\u044f\u043c\u0438\u2014 \u0437\u0431\u0435\u0440\u0456\u0433\u0430\u0454 \u0442\u043a\u0430\u043d\u0438\u043d\u0438 \u0456 \u043a\u043e\u043b\u0456\u0440 \u0410\u0440\u043e\u043c\u0430\u0442\u0438 \u0421\u0442\u0432\u043e\u0440\u0435\u043d\u0456 \u0448\u0432\u0435\u0439\u0446\u0430\u0440\u0441\u044c\u043a\u0438\u043c \u043f\u0430\u0440\u0444\u0443\u043c\u0435\u0440\u043d\u0438\u043c \u0434\u043e\u043c\u043e\u043c Givaudan: [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novyny"],"acf":[],"_links":{"self":[{"href":"https:\/\/igel.ua\/en\/wp-json\/wp\/v2\/posts\/2149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igel.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igel.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igel.ua\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/igel.ua\/en\/wp-json\/wp\/v2\/comments?post=2149"}],"version-history":[{"count":2,"href":"https:\/\/igel.ua\/en\/wp-json\/wp\/v2\/posts\/2149\/revisions"}],"predecessor-version":[{"id":2449,"href":"https:\/\/igel.ua\/en\/wp-json\/wp\/v2\/posts\/2149\/revisions\/2449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igel.ua\/en\/wp-json\/wp\/v2\/media\/2132"}],"wp:attachment":[{"href":"https:\/\/igel.ua\/en\/wp-json\/wp\/v2\/media?parent=2149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igel.ua\/en\/wp-json\/wp\/v2\/categories?post=2149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igel.ua\/en\/wp-json\/wp\/v2\/tags?post=2149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}