IGEL is not a quick launch.
It 4 years of development.
Where every detail mattered.
The first to appear were:
— Universal
— Color
— White
— Baby
And they immediately set the standard.
Formula
Developed in R&D laboratories
with the participation of German specialists (BASF):
— without aggressive components
— effective even at low temperatures
— removes difficult stains
— preserves fabrics and color
Fragrances
Created by a Swiss perfume house Givaudan:
— unique compositions
— without the “massmarket” feeling
— the effect of expensive care
— resistance up to 180 days
Packaging
Developed with the participation of Japanese designers:
— ergonomic shape
— 2-in-1 cup dispenser provides:
▫️ precise dosage according to the level of contamination and load volume;
▫️ effective assistance during washing, in particular down products, acting as a special "ball";
▫️ additional impact due to the ribbed surface, which contributes to better cleaning during the washing cycle.
— protective seal (unique solution on the market)
Quality
— compliance with European standards
— laboratory tests
— presence in European markets
— sales in international chains (Lidl, Aldi, Practiker, Auchan, Metro, Penny, Kaufland, etc.)
IGEL was created with one idea:
to give the Ukrainian consumer a product of European level — without overpayment.
And that's where the brand's story began.
