IGEL was presented at one of the key industry events — Food&NonFood Master & Big Trade-Marketing Show 2026.
The focus is not just on the product.
And the approach.
Speech by Vadim Didoruk, Director of Sales Department of PR Group
on the topic:
«"TM IGEL — Made in Ukraine, Trusted in Europe"»
became about real things:
How does a Ukrainian brand enter European markets?
and how this experience changes quality standards within the country.
But the most interesting thing happened not on stage.
At the IGEL stand:
— tested formulas
— evaluated the aromas
— examined the packaging
— asked many questions
And almost every conversation started the same way:
“Is this a Ukrainian brand?”
IGEL surprised.
Quality. Smells. Presentation. Because today Ukrainian product —
this is no longer an “alternative”.
This is a full-fledged competitor at the European level.
